‘Small Business Saturday’ brings big crowds to downtown Palm Springs

Luis Avila

PALM SPRINGS, Calif. (KESQ) – Downtown retailers are seeing a welcome boost this weekend as shoppers turned out in strong numbers for Small Business Saturday, an annual event encouraging people to support locally owned shops and restaurants.

Store owners along Palm Canyon Drive said the day brought steady foot traffic, enthusiastic customers, and a noticeable uptick in sales.

Shoppers browsing holiday gifts said they made a point to buy local this year.

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