Veterans honored with Firebirds tickets at First-Ever Acrisure Arena Auto Sale
Garrett Hottle
PALM DESERT, Calif. (KESQ) A new Veterans Day tradition rolled into the Coachella Valley this week as the parking lot outside Acrisure Arena transformed into a massive car-buying event complete with gratitude for those who’ve served.
The first-ever Acrisure Arena Auto Sale, running through Sunday, November 16, features hundreds of new and used vehicles from local dealerships, including Jessup Auto Plaza. Veterans and active-duty service members who stop by to test drive a vehicle are receiving free tickets to an upcoming Coachella Valley Firebirds home game.
“It’s just a small token of our appreciation,” said Daniel Jessup, CEO and General Manager of Jessup Auto Plaza. “If you’ve put on a uniform and served our country that’s all you need to do. Come down, see us, and we’ll give you a Firebirds ticket for tonight’s home game.”
Jessup, whose family business has been locally owned and veteran-run for three generations, says the event carries special meaning. “My grandfather was in the Navy, my father a Vietnam Air Force veteran, and my brother a Marine Corps captain. Supporting veterans has always been part of who we are,” he said.
Among those taking part were members of the Palm Springs Corvette Club many of whom are veterans themselves. Jack Carter, a Navy diver, said events like this show how much the valley values service. “It’s an honor to serve. And it means a lot to have the community behind us,” Carter said.
Fellow club member Bill Jahn added, “It just shows the community appreciates our service and we appreciate the recognition.”
The Acrisure Arena Auto Sale continues through Sunday, November 16, offering deals on hundreds of vehicles and special giveaways throughout Veterans Week.
