Singles seek love with help from their matchmaking friends

By Leanna Scachetti

Click here for updates on this story

    BOSTON (WCVB) — For Boston singles, online dating has become a common form of making connections. But in a time when the CDC says 1 in 3 adults feel lonely, there’s a unique option to find a date in person.

“In this day and age, people swipe so quickly, it’s hard to find genuine connections,” said Emily Smith, organizer of the Boston chapter of Pitch-A-Friend.

The format, first started in Philadelphia a few years ago, is exactly what it sounds like.

Participants bring their single friend, prepare a presentation and pitch them “Shark Tank” style, highlighting what they’re looking for in a relationship, their hobbies, pet peeves and best qualities.

“I was really touched,” said Alex, who both pitched and was pitched by his friend Stephen. “You know, he said a lot of really nice things about me. It would be nice to maybe hear some of those things outside of a pitch event once in a while!”

So what does it look like IRL?

“I didn’t know what to expect, but it was so much fun,” said Marissa, a 23-year-old participant who came with a group of friends. “And I can’t wait to come back!”

Watch the video above to see how a night out at the Boston Public Market turned out.

Please note: This content carries a strict local market embargo. If you share the same market as the contributor of this article, you may not use it on any platform.