Hispanic Heritage Month highlights struggles for local businesses amid immigration fears
Luis Avila
INDIO, Calif. (KESQ) – While Hispanic Heritage Month is a time to honor Latino culture and contributions, some local Latino-owned businesses in the Coachella Valley say they’re facing one of their toughest moments yet — a troubling slowdown in customers fueled by growing fears over immigration enforcement.
According to recent data, Latinos make up approximately 64 percent of the Coachella Valley population, playing a major role in the local economy. But some say those same communities are now staying home out of fear — and that’s leaving small businesses struggling to stay afloat.
One of them is Teresa Garcia, owner of Refugio’s Mexican Food in Indio. She says things have changed dramatically in recent months.
“In reality, it has impacted us greatly. Our sales are way down. It’s the first time that the situation has been this hard.”
Teresa Garcia, Refugio’s Mexican Food Owner
She’s not alone. Rafael Oscal, President of the Hispanic American Chamber of Commerce, says similar stories are playing out across the Valley.
“The fear is there. That’s another thing that’s affecting businesses because the people don’t want to go out.”
Rafael Oscal, Hispanic American Chamber of Commerce President
Oscal warns that if these trends continue, the consequences for the local economy could be serious. With Latinos accounting for the majority of the population, their absence in public spaces and local stores is already being felt.
“The economy for Coachella is in the hands of the Hispanic people. Without the Hispanic, Coachella don’t survive at all.”
Rafael Oscal, Hispanic American Chamber of Commerce President
The Chamber is now urging the community to come together — not just to support Latino-owned businesses — but to stand united during uncertain times.
The Hispanic American Chamber of Commerce continues to offer resources and seminars to assist Latino-owned businesses in navigating these challenges.
Stay with News Channel 3 for more.