World Cup comes to an end, but soccer is here to stay
Matthew Pearce
THOUSAND PALMS, Calif. (KESQ) — The 2026 FIFA World Cup concludes this afternoon with Argentina taking on Spain in the tournament final.
As the tournament comes to a close, many say and feel its impact on soccer in the United States is likely to extend beyond the final whistle.
The record-setting events brought unprecedented attention to the sport, drawing large crowds, television audiences and fan engagement across the country.
News Channel 3 spoke with residents of the Coachella Valley to hear how they believe the tournament has influenced soccer’s popularity and future in the U.S.