How the summer heat affects local businesses in Yuma
Adrik Vargas
YUMA, Ariz. (KYMA) – When temperatures climb into the triple digits, staying inside starts to become a norm, but what happens when customers aren’t going outside to shop?
For some local businesses, summer means slower days and fewer customers, but for others, it’s one of the busiest times of the year.
Nicole Millis, who owns Kiwi’s Distinguished Pet Goods on Main Street in Downtown Yuma, says, “As temperatures rise, foot traffic slows down, especially compared to the busy winter visitor season.”
“Everyone notice a downturn in business during peak summer hours and peak summer heat…the heat also always keeps people indoors, which i don’t blame them for,” Mills explained.
Meanwhile, Vernon Smith, who owns Chillzz Frozen Yogurt on Fourth Avenue, says aside from the evening rush, business can be a bit unpredictable during the summer months.
“The pattern has been when the sun goes down, and the people come out, we get ready for a rush in the evening around that seven, 730, 8:00 time,” Smith explained.
His approach is keeping things as cool and comfortable as possible for customers.
“They like the AC. We have a little outdoor seating area as well as Moo’s. They have a great outdoor seating area over there as well,” Smith said. “But you know, certain people, the young crowd likes to hang out outside. But most people, they like to come in here. I’ll keep it nice and chilly.”
Whether it’s a slowdown or a summer boost, business owners say adapting to the heat is just a part of life in Yuma.