A Nutty Surprise: The Planters Nutmobile makes a pit stop in Idaho Falls
Stephanie Lucas
IDAHO FALLS, Idaho (KIFI) — From a distance, you might assume it’s a giant potato—this is Idaho, after all. But upon closer inspection, the massive object parked on Broadway Monday wasn’t a spud, but a 26-foot-long peanut on wheels
The iconic Planters Nutmobile paid a visit to the Albertsons parking lot in Idaho Falls on Monday, drawing a crowd of curious locals and snack enthusiasts alike.
The Nutmobile isn’t just a rolling advertisement; it’s a mobile classroom and a full-time job for a select group of recent college graduates. These “Peanutters” sign on for a year-long cross-country tour, handing out samples and sharing the history of the uniquely American snack.
The full-time drivers of the giant legume are recent college grads who sign on to take the nut mobile on a cross-country tour, promoting Planters products along the way by giving out free samples and educating the public on the history of the uniquely American snack.
“It’s something people aren’t expecting to see in their hometown,” said driver Adleigh Mayes. “In Idaho Falls, people see it and think it’s awesome. It’s a lot more special than just seeing a picture online.”
For more information on the Nutmobile’s next stop or to sign up as a driver, click HERE.