Coachella Valley shoppers confront rising Halloween costs
Timothy Foster
CATHEDRAL CITY, Calif. (KESQ) – As Halloween approaches, local shoppers are feeling the pinch as rising prices on costumes, decorations, and candy add a new kind of challenge to the spooky season.
An annual consumer survey by the National Retail Federation found Halloween spending is expected to reach a record $13.1 billion this year, up from $11.6 billion last year. Costumes are averaging about $45 per person, up nearly 15% from pre-pandemic levels. Candy prices are also climbing, rising roughly 5% from last year, as global sugar and cocoa costs remain high.
Economists attribute the increase to several factors. Tariffs on imported goods and higher shipping costs have pushed up prices for everything from fabrics to plastics. Poor cocoa harvests in West Africa have driven chocolate prices higher, while sugar tariffs continue to impact sweets in stores across the country.
Local shoppers said they are finding ways to stretch their budgets. Many residents are reusing costumes from previous years to save money. Others are turning to DIY projects, thrift stores, and early discounts to create festive looks without breaking the bank. Some shoppers are making their own costumes when retail options are unavailable, keeping Halloween traditions alive while staying within budget.
Despite rising costs, many residents say the community aspect of Halloween, such as passing out candy, dressing up, and seeing neighbors, remains priceless.
Experts predict prices could stabilize next year if tariffs ease and supply chain costs drop. For now, the high cost of celebrating serves as a reminder that even holidays are not immune to inflation.