Shark Tank Success Story Continues with Crispy Cones New Pocatello Store
Dylan Carder
POCATELLO, Idaho — A local dessert business that gained national attention on ABC’s Shark Tank is continuing its rapid growth, with a new location opening in eastern Idaho where its story first began.
Crispy Cones is opening a brand-new store in Pocatello, offering the community a taste of its signature pastry cones filled with soft serve ice cream. Ahead of the grand opening, the company hosted a VIP preview night, giving a select group of guests an early look at the new shop.
The expansion marks another milestone for the company, which started as a simple tent operation in Rexburg in 2018. After appearing on Shark Tank, the business quickly gained traction and has since grown into a national franchise operating in 15 states.
The Pocatello store becomes the third Crispy Cones location in Idaho, joining existing locations in Rexburg and Idaho Falls.
Local franchise owners say the decision to bring the business to Pocatello is personal.
“It all started because my husband wanted to open a business, and he spent a lot of time as an LDS missionary here in Pocatello,” franchise owner Karla Corral said. “The idea came about when we watched the Shark Tank episode, and we decided to open a Crispy Cones here because of the history the brand has in this area.”
The growth isn’t slowing down anytime soon. Additional locations, including one in Boise, are already in the planning stages, though Corral acknowledges expansion takes significant effort.
“We just finished Idaho Falls last year, and this year we’re doing this one,” the owner said. “Others are in the works, but we may take a little time because it’s been a lot of work.”
The company founder Jeremy Carlson credits the brand’s success to passionate local franchise groups that help bring Crispy Cones to communities across the country.
“The only way we could get to this point is to find the best franchise groups—people who really love the brand and push it forward in their local community,” Carlson said.
Even as the company expands nationwide, Carlson says Idaho remains at the heart of the brand.
“We are the biggest national dessert franchise headquartered in Idaho,” the founder said. “It’s so cool to see the brand grow—not just in places like California and Florida—but right here at home.”
The Pocatello location officially opens Friday, March 20 at noon. To celebrate, customers can receive a free cone with a signature spread by following Crispy Cones on Instagram.