Cascades East Transit resumes rider fares, launches fund to help those in need and expanded bus advertising
Barney Lerten
BEND, Ore. (KTVZ) — Cascades East Transit, which reinstated charging fares this week, announced two new initiatives Wednesday to support transit access and regional connectivity in Central Oregon. The agency says it’s launching the Community Movement Fund and an expanded Bus Advertising Program.
The Community Movement Fund was created to assist residents who may face financial barriers as CET resumes fare collection. The agency had temporarily suspended fares on all non-recreational routes in 2020 to support the community during the COVID-19 pandemic.
Revenue for the Community Movement Fund will come from community contributions and corporate sponsorships. CET said in a news release that the funds will go help provide transit tickets for people who rely on transit for work, school, medical appointments and other essential services.
The agency is partnering with local nonprofits and social service agencies to manage the distribution of the fare support.
Andrea Wasilew, outreach and engagement administrator at CET, said the initiatives are designed to help residents maintain their independence.
“For many residents, a bus pass isn’t just a ticket – it’s mobility, independence and opportunity,” Wasilew said. She noted that the fund is intended to ensure no riders are left behind as the agency transitions away from the fare-free model.
Fund sponsors will receive recognition through various channels, including the CET website, social media spotlights and the agency’s annual Mobility Impact Report. Some sponsorship tiers also include advertisements in monthly newsletters and on the interior and exterior of buses.
In addition to the philanthropic fund, CET is expanding its commercial Bus Advertising Program to allow local businesses and nonprofits to reach thousands of daily riders.
Wasilew said the expanded programs allow the business community to play a larger role in the regional transportation network.
“By expanding our advertising and sponsorship options, we are creating more ways for the Central Oregon business community to be an active partner in our transit ecosystem,” Wasilew said.
Organizations or individuals interested in the fund or advertising placements can contact Wasilew at 541-639-5002. or awasilew@coic.org.
Cascades East Transit provides fixed-route, city connector and recreational shuttle services across Deschutes, Crook and Jefferson counties, as well as the Warm Springs community. The agency also offers general public and specialized Dial-a-Ride services. According to its mission statement, CET aims to deliver high-quality transit that reduces congestion, supports environmental sustainability and enhances quality of life.
More information about the fund and advertising opportunities is available on the agency’s website.