Downtown businesses see boost during Palm Springs Pride
Timothy Foster
PALM SPRINGS, Calif. (KESQ) – Greater Palm Springs Pride is not just a celebration of community and culture. It is also a major boost for the local economy. This year’s four-day festival, running November 6 to 9, is expected to draw more than 200,000 visitors to downtown Palm Springs, generating an estimated $35 million in spending on hotels, dining, retail, and entertainment.
Local business owners reported that the weekend is one of their busiest of the year. Gwendolyn Gatti, owner of Tops and Tees, said the festival has helped her business significantly. Visitors come from across the country, and shopping locally helps small businesses like hers thrive.
The festival stretches along Palm Canyon Drive and into the Arenas District. It features over 200 exhibitors, multiple stages with live entertainment, a marketplace of local vendors, and the annual Pride Parade on Sunday morning. Key events also include the Dia de la Reina celebration, a 5K run, and dedicated spaces such as the Recovery Oasis and Youth Zone.
Business owners said the influx of visitors has a ripple effect across the city, filling restaurants, hotels, and shops. Christian Gavin, co-owner of Frank Clothiers, explained that the crowds lining the streets for the parade and festival help sustain businesses year-round. The event marks the kickoff to the busy season, and strong traffic continues long after the festival ends.
Organizers noted that proceeds from cashless bar sales and festival activities go back into the event, keeping it free and accessible while supporting community programs. Many business owners said the economic benefits go hand in hand with Pride’s mission of inclusion and celebration.
For residents and visitors alike, the festival provides a chance to shop, dine, and experience Palm Springs in full color. Gatti added that the event gives people a chance to enjoy themselves and feel good, especially during challenging times.
With tourism numbers continuing to rise and visitors coming from across the country and around the world, local business owners are already looking forward to next year’s celebration.