Pride flagpole installed in Arenas District, community support needed
Luis Avila
PALM SPRINGS, Calif. (KESQ) — A striking new landmark has begun to take shape in the heart of downtown Palm Springs. At the intersection of Arenas Road and Indian Canyon Drive, a 65-foot flagpole now stands tall — soon to fly the iconic rainbow flag designed by LGBTQ+ activist and artist Gilbert Baker.
Although the flag has yet to be raised, the installation is already being embraced as a powerful symbol of inclusion, visibility, and resilience in a time when LGBTQ+ representation faces growing challenges across the country.
“With states across the country trying to erase everything that is LGBTQ, from crosswalks to flags — there are even states that have outright banned LGBTQ flags, we are in a city that values us as a community and this flags stands at the historical entrance of where our community has always come to engage and love and be their authentic self.”
Mitchell Battersby, Palm Springs Pride Director of Volunteers
The Arenas District Flagpole Project is a collaboration between Palm Springs Pride and local business owners, with the goal of creating a permanent, highly visible symbol of the city’s commitment to diversity and acceptance.
While the pole is up, organizers say additional funding is needed to complete the project. That includes costs for lighting, maintenance, and other finishing touches. Currently, only about 15% of the fundraising goal has been reached.
Residents and visitors alike are already rallying around the project, viewing it as a reflection of the city’s values.
“I think in the US, across the board — I think our cities need to be inclusive of everybody and I think what Palm Springs is doing here is sending a strong signal that Palm Springs is that inclusive city and everyone is welcome here.”
Stephen Golden, Rancho Mirage Resident
Organizers hope to have the project fully completed by mid-October, ahead of Pride celebrations.
For details on how to donate, click here.
Stay with News Channel 3 for more.