Local businesses ready for season, but uncertainty looms
Luis Avila
PALM SPRINGS, Calif. (KESQ) — As Labor Day marks the unofficial end of summer, local businesses are beginning to shift into high season — a time that typically brings an influx of tourists and a much-needed boost in revenue. Despite concerns earlier in the year, many local business owners say the summer turned out stronger than expected. Still, some are approaching the new season with cautious optimism.
As Palm Springs transitions from summer into its traditionally busy fall and winter seasons, one key question remains: will Canadian snowbirds return in their usual numbers?
Earlier this year, some Canadian travelers told News Channel 3 they were reconsidering their annual winter trips to the U.S., citing concerns over political tensions and divisive rhetoric.
Jaime Rodriguez, manager at Crazy Shirts, says he remains hopeful but realistic.
“We’re hoping to get all of our snow birds back, how it normally goes. I know it’s not 100 percent guaranteed right now.”
Jaime Rodriguez, Crazy Shirts Manager
A significant drop in Canadian visitors could pose a challenge for businesses that rely heavily on winter tourism. Many say they’re used to riding out the slower months and counting on the high season to carry them through.
Darren Fishman, owner of the newly opened Gelato-A-Go-Go, says that safety net is crucial.
“I think most businesses gear up knowing you’re going to have a high season and a low season. If summer was all year round, I don’t think it would be ideal for most businesses. They can weather the summer season by having good on seasons.”
Darren Fishman, Gelato-A-Go-Go Owner
For now, local business owners are focusing on maintaining momentum and encouraging both residents and tourists to support local.
Stay with News Channel 3 for more.