Concours d’Elegance generates $4 million for local organizations
jose.romo
MONTEREY PENINSULA, Calif. (KION-TV) — It was packed for Car Week this year. With all those people crowding the Central Coast, many local community organizations are seeing a benefit from charitable effects.
“That’s a massive amount of money coming into our local economy,” says Lindsey Stevens with See Monterey
The traffic headaches are now gone with car week in the rearview mirror, but its help to local community partners is here to stay.
“Our hotel occupancy over the 10 days was about 85%, up to 95% on some of the weekend evenings, which is about flat from the year before,” she adds. “However, revenue was up a little bit this year.”
During Car Week, Monterey hotels saw a surge in revenue, increasing by 5 percent compared to 2024. But, hotels aren’t the only ones benefiting, as restaurants also see a similar trend.
However, it goes beyond the restaurant and hotel industry.
“All that money stays right here in the county. It goes back to local nonprofits and supports education programs and youth programs to make sure the county has what it needs,” she says.
“We were able to raise $108,000 for the Boys and Girls Club, which is a huge win for us and right around our goal. We fell a little bit short, but the kids are really going to be the main winners with that,” said Ron Johnson, President and CEO of the Boys and Girls Club of Monterey County.
The Pebble Beach Concours d’Elegance says the event brought a little more than $4 million for local charities and nonprofits.
For the past 49 years, the Pebble Beach Company Foundation has been making programs like these possible, impacting the lives of thousands of youth, providing them with the building blocks for a good education. Johnson said it is necessary to look past the traffic.
“We understand that it’s a couple of weeks of inconvenience, but in the big scheme of things, it could be changing and saving lives. And we see that every day here at the Boys and Girls Club,” Johnson said.
Each year, more than 100 thousand tourists make their way to the Monterrey Peninsula to enjoy the sight of classic and contemporary cars. Lindsey with see Monterey says annually the economic impact
For Ron, the greater impact is on the youth he serves. He mentions youth were out on Concours Sunday getting job training experience through an internship program with various Pebble Beach catering companies.