City of Santa Cruz launches storefront beautification grant

Briana Mathaw
SANTA CRUZ, Calif. (KION-TV) — The City of Santa Cruz is launching a storefront beautification program that is currently seeking commercial storefront grants for up to $15,000.
According to the city, the money will provide the program support to visually improve storefronts and streetscapes as well as enhance prominent retail and commercial areas.
The Storefront Beautification Grant Program will be awarded on a first come, first served basis to eligible applicants, and the city is saying that projects can include certain exterior façade improvements to first floor commercial storefront retail, restaurants, or service businesses.
The city says that additionally, the grant program will fund minor design services associated with eligible façade improvements.
The program is open to any commercial storefront property in the City of Santa Cruz serving a retail, food service, ground floor office, or personal service use.
The city saying that applicants must be a City of Santa Cruz business or property owner.
Finally, applicants must have a City of Santa Cruz business license with no active code violations on the building or business.
More information about the grant can be accessed here.
The downloadable application and rules can be accessed here.