PETA brings ‘Hell on Wheels’ campaign to Yuma
Manoah Tuiasosopo
YUMA, Ariz. (KYMA, KECY) – The animal rights group PETA brought its “Hell on Wheels” campaign to Yuma Saturday to get diners thinking twice about what’s on their plates.
Displayed in Downtown Yuma, the truck was made to look like a real pig transport truck with a mission to, as they put it, “educate to liberate.”
The truck is equipped with sounds of panicked pigs en route to a slaughterhouse to add to what animals endure on their way.
PETA reached out to local restaurants along the route, encouraging them to add vegan options to their menus.
PETA says their ultimate goal is to start a conversation not just about animal welfare, but about healthier and more sustainable food choices.
To learn more about the campaign, click here.