Polished Pretty by Em celebrates one-year anniversary at new location

Rebecca Evans
ST. JOSEPH, Mo. (News-Press NOW) — A local small business is celebrating a major milestone with the community as it marks one year at its new location.
Polished Pretty by Em will host a ribbon-cutting ceremony at noon on June 11th to commemorate its first anniversary at 3843 Frederick Ave. The celebration will feature giveaways, treats, and special surprises throughout the day.
The boutique, which specializes in unique handmade items like nails, t-shirts, earrings, and other boutique goods, originally opened five years ago inside the East Hills Mall. Since then, it has grown steadily, with the move to Frederick Avenue marking a significant step forward.
Owner Emily Gutzmer reflected on the journey with gratitude, acknowledging both the challenges and the support that have shaped her business.
“Honestly, thank you guys. I can’t thank you enough,” Gutzmer said. “It’s been an amazing five and a half years. None of this would have been possible without you guys. We’re so thankful for our original customers and all the new ones we see regularly so thank you guys.”
Although Gutzmer currently lives in St. Louis while her husband completes his medical residency, she shared plans for the couple to return to St. Joseph next year.
The event is open to the public, and everyone, from longtime patrons to first-time visitors. Everyone is invited to stop by and join in the celebration. It’s Polished Pretty by Em’s way of thanking the community for its continued support and role in the boutique’s success.