Cathedral City State of the City: Measure W delivers for community services
Allie Anthony
CATHEDRAL CITY, Calif. (KESQ) – Cathedral City officials, residents and business owners gathered Tuesday morning at the DoubleTree by Hilton Golf Resort for the 2025 State of the City, Business Awards & Business Expo.
During the ceremony, a key topic was the early successes of Measure W, a voter-approved sales tax measure that is beginning to show measurable impact on public services and infrastructure.
The additional $5 million in annual revenue generated by the half-cent sales tax is already being used to improve core city functions. Measure W is funding expanded 911 emergency services, street repairs, and public park maintenance. The funds are also being directed toward crime prevention, storm preparedness, and initiatives to reduce homelessness.
The event is not only featuring an economic update, but also recognized business and civic leaders. The following leaders will be awarded:
Business of the Year: Cathedral City Auto Dealers Association
New Business of the Year: Mega Dollar
Restaurant of the Year: Meester Zebra
Nonprofit of the Year: Read With Me
Volunteer of the Year: Darlene Remalia
Lifetime Achievement Award: Richard Altman
Mayor’s Award: FIND Food Bank
While the State of the City reflects on the past year’s progress, it also sets the stage for what lies ahead in the coming year.