How Tariffs Are Affecting Prom Season and Formalwear Costs

Tracy Lehr
SANTA BARBARA, Calif. – Many formal gowns are imported from overseas, meaning they’ll be impacted by new tariffs taking effect this prom season.
That’s why the Assistance League of Santa Barbara is encouraging students throughout the area to take advantage of its free formalwear lending program.
Volunteers are busy lending out new and gently used dresses to students attending high school proms — at no cost.
“I do believe tariffs are going to impact formalwear, if they haven’t already,” said co-chair Lorraine Pereverziev. “I believe on the East Coast they’re already seeing the effects, and it generally hits us last. But these girls don’t realize we have dresses worth over $1,000 in here. They’re saving anywhere from $500 to $1,000 just by coming here.”
As of May 2, the United States has officially ended the de minimis exemption for goods imported from China and Hong Kong. This exemption had previously allowed imports valued under $800 to enter the country duty-free. This exemption widely benefited online retailers such as Shein and Temu. Now, all such shipments are subject to tariffs of up to 145%, or flat fees of $100 per dress, rising to $200 after June 1, according to the Associated Press.
Retailers have warned that the price of a typical prom dress could increase significantly as a result. The Sun reports that a $34 dress could now cost up to $83 with added fees and sales tax.
The Assistance League, located off Veronica Springs Road, has special hours during prom season through early May. It also accepts donated gowns, which are cleaned free of charge by Ablitt’s Fine Cleaners.
For more information visit https://www.assistanceleague.org