AWC leader named National Communicator of the Year

Miriam Ordonez
YUMA, Ariz. (KYMA, KECY) – An Arizona Western College (AWC) leader is being recognized on the national stage.
According to a press release, Sarah Herman, Director of Content Strategy and Development, has been named the 2025 National Communicator of the Year by the National Council for Marketing and Public Relations.
The award, according to AWC, honors excellence and leadership in college communications. Herman was one of seven finalists nationwide after she first won the regional title last fall.
“Being named National Communicator of the Year is an incredible honor, but it’s also a reminder of what’s possible when storytelling meets purpose. At its best, higher ed marketing is about more than enrollment…it’s about belonging, representation, and helping people envision a future for themselves,” Herman expressed.
She’s spent more than a decade at AWC and helped lead key campaigns, including the launch of the college’s mascot, Mateo the Matador.
To learn more about Herman’s recognition, read the press release below.
Sarah Herman named National Communicator of the YearDownload